An Intelligent Approach

Much of the perfume industry is fogged by heavy-handed marketing, making it hard to find a perfume that is really yours. We’ve stripped all that away, so you can trust science and your senses alone to pair you with your signature scent.

89%

Success rate of matching real people with a fragrance they love

Consciously Sustainable

We have a collective responsibility to minimize our impact on the planet and we all feel better when we know we’re doing the right thing. We aren’t perfect, but we strive to design our products to leave the world better than we found it.

Recyclable Bottles

We chose screw top pumps that can be separated from our clear glass Noteworthy bottles. This allows the bottles to be easily recycled or re-used.

Minimal Packaging

We minimize our use of inner and outer packaging, choosing eco-friendly materials where possible.

Sustainable Materials

All of our boxes, our product cards, our unique honeycomb bottle protectors and our bottles can be easily recycled.

Our Principles

  • Made In USA
    Produced and manufactured in the USA
  • Beauty Standards
    Paraben free. Dye free. Phthalate free. Always.
  • Cruelty Free
    Never tested on animals. Vegan options available.
  • Planet Minded
    All our packaging has been carefully considered for minimum impact packaging.
  • Genderless
    Fragrance for everyone

Discover your Signature Scent

Take our Fragrance Finder to order your personalized Discovery Kit.

Take the Quiz